Putting the experience back into X.
The overarching aim of the rebrand is to appeal to a wider audience, particularly younger users. To achieve this, there is a need to update the visual elements of the platform, including the logo, colour schemes, typography, and imagery, to create a more modern and visually appealing design. This could help capture users' attention and make the platform more inviting and enjoyable to use.
The previous logo - a single letter "X" - lacks clear meaning and fails to effectively convey the platform's vision and values. However, by keeping the name and giving it a sense of purpose - putting the experience into X - could lead to a successful resurgence of the platform.
Once the visual identity had been addressed, it was time to work on the brand's tone of voice. Focussing on the emotions users will be feeling whilst using, watching, commenting and sharing on X. With the ultimate selling point to 'experience together'.
To help promote the rebrand, visual elements of the platform and marketing collateral have been updated, including colour schemes, typography, and imagery. This creates a more modern and visually appealing design, which can help capture users' attention and make the brand a more inviting and enjoyable company to interact with across brand touchpoints.
Inclusivity is paramount for the success of X. Ensuring users feel they have an opportunity to laugh, share and learn, but whilst doing so in a safe space.
Unfortunately this isn't always the case and online hate is frequent across the platform, therefore we plan to launch the NO EXCUSE campaign which demonstrates a zero tolerance approach to online hate.
By implementing this campaign, alongside increased moderating, X can work towards reducing the prevalence of hate speech and create a safer and more inclusive online community for users.
