Signature coffee blends for 'mornen' people
We were challenged by Mornen Coffee to create a visual identity system that would capture the attention of the 'Mornen People.' We created a bold logo and paired this with playful illustrations of hands holding coffee cups, to help give the brand a sense of energy.
The logo uses a fun and playful custom type inspired by the cyclical nature of life and daily routine, but with a quirky edge.
Once the visual identity was established, we applied this to the in-store signage, banners and menu designs to form a cohesive system across brand touchpoints.
